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Kowabunga Emerges as the New Player in Daily Deals
If you’ve been feeling left out by all the major daily deals sites like Groupon, Living Social, Gilt.com, and Bloomspot, it’s time to check out something new. Kowabunga.com is bringing coupons to areas those other sites forgot about. While Groupon has been focusing on over-expansion overseas, Kowabunga has quietly established itself in 52 markets across the United States with an inventory of over 900 offers. Continue reading
SPAR Group – The Little Merchandising Engine that Could
You may not have ever heard the name SPAR Group before, but this company that could have been making sure your in-store experience has been top notch since 1967. At first an underdog, over time they have grown into one of the most reputable and profitable companies of their kind. SPAR began as a small diversified merchandising and marketing services firm, helping clients around America improve sales, efficiency, and profit by visiting stores and providing research and merchandising support. They developed SPARLine, a trade promotion productivity software, and other algorithms to more efficiently and effectively deliver results years before offices even dreamed of a computer at every desk. Continue reading
A Facebook fan is worth HOW much?
700 Million users is nothing to scoff at, which is why so many companies have beeneagerly creating pages and gathering fans the world over using one and only one tool – Facebook. But like a Facebook friend you have never met in real life, being a fan of something doesn’t necessarily translate into loyalty to that particular movie, musician, or philosopher. So how effective can advertising and Facebook pages really be in increasing revenue? Continue reading
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